Robert Delgado

About Robert Delgado

Strategic leader focused on the Global Automotive & Transportation sector. I specialize in developing the bridge between complex market intelligence and regional commercial execution.Focused on creating the strategic clarity and cross-functional alignment necessary to turn product innovation into sustainable market results. I believe true growth is achieved by connecting the silos—syncing Engineering, Product, Category, and Channel marketing with Sales to ensure Graco moves with a unified purpose and a clear path to execution.

Experience

1. Global Category Leader

   Graco

   Jan 2026 — Present · Dayton, MN, US

   Global Category Leader for the Automotive & Transportation vertical, encompassing Automotive OEM, Tier 1, Commercial Transportation, Aerospace, Rail, and Marine segments. Responsible for developing the global strategy and driving cross-functional initiatives that accelerate market share and divisional P&L growth.• Market Strategy & Vision: Defining the 5-year strategic roadmap and market positioning to capitalize on industry shifts toward automation and electrification.• Global Alignment & Execution: Leading the collaboration between North America, EMEA, and APAC to ensure regional go-to-market efforts are harmonized with global strategic priorities.• Strategic Growth & P&L Impact: Driving data-informed commercial strategies and high-value partnerships that directly contribute to revenue performance and competitive displacement.• Portfolio & Innovation Guidance: Steering the product development roadmap to ensure Engineering innovation aligns with evolving executive-level customer requirements.

Education

• USC Marshall School of Business

  Master of Business Administration - MBA, Strategic Management

  2015 — 2017

• California State Polytechnic University-Pomona

  BS, Landscape Architecture & Business Marketing

  2001 — 2004

• California State University, Northridge

  Bachelor of Science (BS), Marketing

  2004 — 2007

Skills

• Marketing Strategy
• Social Media
• Direct Sales
• Product Marketing
• Social Networking
• Social Media Marketing
• Web Analytics
• Crm
• Retail
• B2b
• Direct Marketing
• Emotional Intelligence
• Strategic Partnerships
• Event Planning
• Negotiation
• Email Marketing
• E-Commerce
• Business Development
• Digital Marketing
• Customer Satisfaction
• Training
• Operations Management
• Account Management
• Sales Planning
• Competitive Marketing Strategies
• Online Advertising
• Product Development
• Sales Operations
• Program Management
• Customer Service
• Online Marketing
• Sales
• Selling Skills
• Sales Management
• Key Account Management
• Cross-Functional Collaborations
• Salesforce.com
• Strategic Planning
• Advertising
• Lead Generation