Gracious Dsouza
Marketing Manager | Digital Strategy | WordPress | Content & Social Media | Award-Winning Pitches | BFSI | SEO | AI
- Role
- Asst Marketing Manager at New Street Tech
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gracious Dsouza
Marketing got me first. Something about it felt different. It was the idea that…
Experience
Asst Marketing Manager
Aug 2023 — Present · Bengaluru, IN
Launched SheFirst, a first-of-its-kind loyalty platform for rural microfinance customers with e-commerce and rewards.• Built the website on WordPress from scratch—integrating memberships, invoicing, reward points, and payment systems.• Achieved 10x ROI on fixed investment in the platform’s first month.• Managed branding compliance across 100+ customer experience centers.• Won 6 national awards for marketing innovation and social impact (Aegis, Deloitte, Entrepreneur India).• Executed internal campaigns, client gifting programs, and employee incentive communications.• Led social media, created investor decks, and built a cost-efficient freelancer network for translation and design.
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