Graciela Márquez-Lara

About Graciela Márquez-Lara

Senior SEO & Content Specialist with 5+ years of experience driving organic growth and creating data-driven content strategies for B2B, B2C, and SaaS companies. I\'ve led successful SEO campaigns across the US, Spain, and LATAM markets, bringing a unique mix of in-house, agency, and freelance consulting expertise.Bilingual in Spanish and English.

Experience

1. Senior Seo Specialist

   Madden Media

   Mar 2025 — Present

   Implemented SEO and content optimization strategies for DMO (tourism) clients, improving organic search rankings and B2C user engagement across English and Spanish websites* Performed in-depth SEO audits to identify content, on-page, and technical opportunities, resolve crawlability and site performance issues, and enhance search engine visibility* Optimized landing pages for SEO, Generative Engine Optimization (GEO), and LLM discoverability, increasing presence in AI Overviews (AIOs) for high-intent keywords

Education

• Universidad Complutense de Madrid

  Degree in Journalism & Communication

• Aula CM - Escuela de Comunicación y Marketing Online

  Masters Degree in Digital Marketing , Marketing

  2017 — 2017

Skills

• Spanish
• Social Media
• Responsable De Relaciones Con Los Medios De Comunicación
• Medios Sociales
• Optimización De Motores De Búsqueda (SEO)
• Digital Marketing
• Comunicaciones De Marketing
• Journalism
• Periodismo
• Web 2.0
• Online Reputation Management
• Blogging
• Media Planning
• Comunicaciones Empresariales
• Community Management
• Strategic Communications
• Español
• Redes Sociales
• Gestión Comunitaria
• Marketing
• Comunicados De Prensa
• Relaciones Públicas
• Blogs
• Publicidad En Internet
• Marketing Online
• Consultor De Redes Sociales
• Public Relations
• Internal Communications
• Media Relations
• Advertising
• Corporate Communications
• Marketing Communications