Gracie Martin
Graduate Assistant @Ucf Sports Properties
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WORK HISTORY
Graduate Assistant @Ucf Sports Properties
Orlando, FL, US
Execute sponsorship activations for 60+ corporate partners, ensuring on-timedelivery of branding, promotions, and fan engagement assets across UCF Athleticsevents. Provide analytical support and client services using KORE CRM, creating tailoredmarketing solutions and data-driven partnership strategies. Design innovative assets, including LED signage and digital campaigns, to enhance sponsor engagement and brand alignment. Conduct market research to support sales pitches, identifying opportunities to optimize partnership value and fan experience. Collaborate with internal and external stakeholders to maintain consistent, value-based relationships, ensuring proactive communication and project execution.
EDUCATION
University of Central Florida
Master's degree, Business Administration
University of Central Florida
Master's degree, Sport Business Management
East Tennessee State University
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
ABOUT GRACIE MARTIN
I am a master\'s student at the University of Central Florida, pursuing a Master of Business Administration as well as a Master of Sport Business Management.
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