Grace Hong
Co-Founder, Parasol Music | Advisor | Artist | Executive Coach | Board Director
- Role
- Co-founder & CEO, Parasol Music at Parasol
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Grace Hong
As an executive and strategic advisor with 20+ years of experience spanning private equity, B2B enterprise software, education, healthcare, and media, I have built a proven track record of driving transformational change, launching innovative products, and optimizing business operations. My expertise lies in crafting and executing strategies that align with business goals, enhance efficiency, and drive sustainable growth. I wear multiple hats across the private equity, media, and entertainment landscapes, as well as in corporate consulting and executive coaching. For 6 years, I served as a Senior Advisor at TPG Global, where I led strategy, operations, human capital, and technology initiatives during a period of rapid growth, including the firm’s IPO and strategic acquisitions that have more than doubled its AUM to $221B. In addition to my work in PE, I am the Co-Founder and CEO of Parasol Music, an artist-led music label and creative sync agency. Parasol Music is committed to connecting music and visual media by creating impactful, authentic content for film, TV, gaming, and more. As a music artist and producer myself, I am passionate about being a force for good in the entertainment industry. Parasol Music is part of PARASOL, a broader creator network and consulting firm I founded in 2022, which curates transformative events blending art, music, and mindfulness and consults in the private and non-profit sectors. My earlier career saw me holding multiple executive positions at Wolters Kluwer, a global software and information services company ($5B revenues, employees). During a time of significant transformation, I led corporate strategy, product development, GTM efforts at both the enterprise and BU levels and served as a VP/GM and product leader in the Tax & Accounting division, launching market-leading and award-winning products and platforms. I later returned in an interim role, spearheading the company’s IT transformation and consolidation efforts on a global scale. My path has been eclectic—starting with a strong desire to make a positive social impact through my work in nonprofits, think tanks, and international development, which eventually led me to a corporate career, and finally, to embracing my creative side as a music artist and starting my own business venture in this space. I\'ve also served on several nonprofit boards, formerly as Board Chair of OpenSecrets and currently at Save the Music. Please reach out if you\'d like to connect!
Experience
Co-founder & CEO, Parasol Music
Jun 2024 — Present · Los Angeles, CA, US
Education
Columbia University - School of International and Public Affairs
MIA
Columbia University
B.A.
Skills
- Financial Modeling
- Strategic Planning
- Market Research
- Competitive Analysis
- Go-to-Market Strategy
- Segmentation
- Analytics
- Business Strategy
- Leadership
- Business Development
- Strategy
- Due Diligence
- Management
- Product Management
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