Grace Wessel

About Grace Wessel

I am a junior at Indiana University, pursuing a degree in Merchandising and Marketing, with a concentration in Product Development, through the Eskenazi School and the Kelley School of Business. My academic path blends creativity and strategy, fueling my passion for retail, business operations, and brand innovation.I am eager to grow as a merchandising and marketing professional by leveraging both analytical and creative skills to drive impactful consumer experiences. With a proactive and driven mindset, I thrive in dynamic, collaborative environments and embrace opportunities that challenge me to innovate and lead.

Experience

1. Vice President of Marketing

   Retail Studies Organization

   Apr 2025 — Present

   As Vice President of Marketing for the Retail Studies Organization, I lead a dynamic team in developing and executing comprehensive marketing strategies that elevate the organization’s presence both on campus and across digital platforms. I oversee content creation and brand management for our Instagram, LinkedIn, and official website, ensuring consistent messaging that highlights events, professional opportunities, and industry insights for students and partners.In this role, I manage the planning and implementation of targeted campaigns designed to enhance member engagement and foster a strong sense of community within the retail studies field. I also coordinate on-campus promotional efforts, collaborating closely with fellow executive board members to strengthen RSO’s visibility, expand its reach, and support the organization’s mission of connecting students with the broader retail industry.

Education

• Indiana University Bloomington

  Bachelor of Science - BS, Merchandising

• IES Abroad

  Fashion Merchandising and Art History

• Indiana University - Kelley School of Business

  Minor, Marketing