Gracielle Tamanio
VP of Strategy & Communications @Ashley Global Retail
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WORK HISTORY
VP of Strategy & Communications @Ashley Global Retail
Partner with the CEO and senior leaders to shape brand and growth strategy, clarifying priorities, sequencing initiatives, and aligning leadership commitments.Built a Consumer & Competitive Insights capability integrating segmentation, behavior, and trend analysis to inform brand positioning, category expansion, and capital allocation.Supported the evolution of the brand narrative, ensuring consistency across marketing, retail experience, and internal leadership communication.Designed executive forums (500+ leaders) to align strategy, expectations, and execution accountability.Introduced an AI-enabled application to increase visibility into initiative ownership, forecasting accuracy, and follow-through.Directed communications during high-stakes initiatives and organizational transitions, ensuring clarity, risk mitigation, and sustained momentum.
EDUCATION
University of Illinois Chicago
Bachelor of Science, Information and Decision Sciences, Marketing
University of Illinois Chicago
Bachelor of Science - BS, Management Information Systems, General; Marketing
SKILLS
ABOUT GRACIELLE TAMANIO
Strategic leader working at the intersection of brand strategy and operating model design.I partner with CEOs and senior leaders to shape long-term direction and build the structure, cadence, and accountability needed to execute it. My work spans strategic planning redesign, portfolio prioritization, governance, and cross-functional transformation.I’ve built consumer and competitive intelligence capabilities to inform investment and growth decisions, redesigned planning cadences from annual to sprint-based models, and led integration and change efforts during periods of organizational transition.Earlier in my career, I built a foundation in governance, risk, and systems thinking that continues to shape how I approach strategy — with clarity, structure, and accountability.
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