Grace Potter

Digital Design Director @FutureBrand

City Of London, GB

As Digital Design Director at FutureBrand London, I lead the integration of digital thinking and design into brand identity work, bridging strategy and execution to deliver future-fit, experience-led brands. I work directly with clients to push the boundaries of their brand identities, creating impactful digital solutions and scalable design systems that meet user needs and business goals. I’ve developed a suite of digital workstreams that enhance our creative process, unlock new commercial opportunities, and position us as a more digitally fluent agency. Alongside mentoring a high-performing team, I partner closely with leadership to evolve our offer and ensure our work remains strategically sharp and culturally relevant.

Massey University - Te Kunenga ki Pūrehuroa

Bachelor of Design with Honours, Visual Communications Design