Gracen Matthews
Sr. Marketing Campaign Specialist @ Follett Software | Data-Driven Marketing Strategies
- Role
- Senior Marketing Campaign Specialist at Follett Software
- Location
- Boonville, NC, US
- LinkedIn followers
- 500 followers
About Gracen Matthews
Leverages data analytics to optimize marketing campaigns across various channels. Focus on customer engagement through strategic A/B testing, fostering retention and acquisition. With a firm grasp on CRM and demand generation marketing, I\'ve developed and executed high-converting strategies that resonate with audiences.Holding a Bachelor\'s degree from the Tippie College of Business, my academic foundation complements my practical experience. My collaborative efforts with cross-functional teams, including Customer Service, Product, and Sales, have been instrumental in scaling lead gen initiatives and enhancing the overall customer journey. My certification as an Adobe Certified Professional - Marketo Engage Business Practitioner further enables me to harness marketing technology for impactful communications.
Experience
Senior Marketing Campaign Specialist
Jul 2024 — Present
Education
The University of Iowa Tippie College of Business
Bachelor’s Degree, Marketing/Marketing Management, General
2016 — 2019
Johnston Community High School
High School
2012 — 2016
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