Gracelyn Foo

Digital Marketing Specialist @The Sunday Collective

New York, NY, US

Own thesundaycollective.com with regular website homepage refresh, PLP updates on Shopify, optimizing user experience, and interface to generate sales-Oversee collection launches, including PLP creation and PDP set-up- Resolve website bugs hindering search functionality, color inaccuracy, and other technical issues to enhance site performance- Worked closely with web developers on webpage creation & customization, and secret collection functionality- Analyze and justify web analytics with campaign performance and latest trends- Extract and validate email and SMS performance based on metrics like open rate, CTR, CVR, revenue, and more- Managed drop ship and wholesale collection launches, collaborating with partners like Nordstrom, J.Crew, and Bloomingdale\'s from end-to-end onboarding - Conducted market research to identify emerging trends and provide data-driven insights for business strategy and growth- Facilitated product returns, exchanges, and customer inquiries to ensure a seamless shopping experience and high customer satisfaction- Assist in seasonal collection editorial, and on-figure fashion photoshoots- Work closely with the Production team on inventory and warehouse management- Set-up Shopify POS and allocate inventory for seasonal pop-up shops

New York University

Masters

Temasek Polytechnic

High School Diploma

Sungkyunkwan University

International Summer Semester

University of London

Business and Management (Standard Entry)