Grace Lean
Transformational marketing leader helping businesses scale commercially through digital strategy
- Role
- Senior Director of Ecommerce at Integrated DNA Technologies
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Grace Lean
I\'ve spent nearly 20 years in life sciences watching digital initiatives fail. Not…
Experience
Senior Director of Ecommerce
Aug 2024 — Present · San Francisco, CA, US
Created IDT\'s first business-led ecommerce function. Leading digital transformation to elevate the platform and drive scalable online growth.Key achievements within first year- Secured multi-million dollar investment through strategic business cases for platform transformation- Leading enterprise technology procurement in partnership with IT to enhance ecommerce architecture and user experience- Built cross-functional agile framework with IT to accelerate feature delivery and demonstrate measurable impact- Launched merchandising function to improve product discoverability and conversion- Drove growth marketing initiatives and customer onboarding strategies to increase adoption and retentionFocused on leveraging advanced technologies and collaborative frameworks to position IDT\'s digital channels for long-term success in the biotech and life sciences landscape.
Education
University of California, Berkeley
B.A., Molecular Cell Biology - Genetics, Genomics, and Development
University of California, Berkeley, Haas School of Business
Executive Education, Certificate of Business Excellence
Skills
- Event Planning
- Crm
- Online Marketing
- Biotechnology
- Press Releases
- Microsoft Excel
- Marketing Communications
- Dreamweaver
- Illustrator
- Molecular Biology
- Social Media
- Marketing Strategy
- Html
- Advertising
- E-Commerce
- Adobe Acrobat
- Microsoft Office
- Management
- Product Marketing
- Social Media Marketing
- Online Advertising
- Indesign
- Analysis
- Market Research
- Customer Relationship Management (Crm)
- Marketing
- Life Sciences
- Photoshop
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