Grace Yeung

About Grace Yeung

As a dedicated marketing professional, I thrive on the intersection of measurement and technology. My track record shows that I am adept at offering strategic guidance and integrated marketing expertise to industry leaders, substantiated by my extensive experience with both upper and lower funnel media.My core competencies include cross-channel analytics, product development, measurement strategy, and identity solutions. I am currently the VP of Performance Media Analytics & Product Development at Horizon Media, where I lead a department of talented and diverse professionals who share my vision and values.Key Strengths:* Demonstrated leadership with a track record of inspiring and guiding teams to surpass objectives.* Proven experience in managing multi-million-dollar budgets with a consistent focus on delivering substantial return on investment.* In-depth understanding of paid channels, media data analysis, metrics, and performance measurement, coupled with an extensive background in designing and implementing rigorous testing protocols.* Strong analytical and quantitative skills, driven by a passion for extracting insights from data and translating them into actionable strategies.

Experience

1. SVP, Global Product Lead - Media Futures Group

   Essencemediacom

   Jan 2025 — Present · New York, NY, US

Education

• Massachusetts Institute of Technology

  B.S.

Skills

• Brand Development
• Marketing Research
• Credit Analysis
• Customer Insight
• Capital Markets
• Financial Services
• Fixed Income
• Reit
• Financial Modeling
• Corporate Finance
• Financial Analysis
• Bloomberg
• Asset Management
• Healthcare Industry
• Personal Finance