Grace Jordan

About Grace Jordan

Experienced marketing lead with a demonstrated history of managing high-functioning teams and meeting objectives. Strong marketing professional skilled in Search Engine Optimization (SEO), Management, Product Marketing, Project Management.

Experience

1. Director, Marketing

   Common Sense Media

   Aug 2019 — Present

   Manage, develop, and coach a high-performing team focused on go-to-market campaigns, product positioning, customer lifecycle, analytics monitoring, and operations for direct-to-consumer products and content.• Develop and guide integrated marketing plans that reinforce value proposition, generate demand and drive user engagement; communicate strategies and progress to cross-functional stakeholders and executive leadership.• Consult with UX/UI teams to research market needs, ensure product-market fit, and enhance strategies through user interviews, prototyping, A/B testing, and qualitative and quantitative surveys.• Collaborate with product managers to prioritize roadmaps, identify key features that enhance performance and user value, and align business objectives with user needs, resulting in a 2x YoY conversion rate growth.• Identify gaps in marketing funnel and user journeys, pioneering martech solutions that drive growth, including enabling marketing cookies, improving opt-in policies, and building lead generating user flows, expanding the active user base by 48% over two years.• Launched a membership subscription program generating $1.8M in ARR and 53K paid subscribers within the first three years, utilizing an organic product-led growth strategy and optimizing for member retention, maintaining a monthly churn rate of less than 2%.• Brought to market a mobile app that achieved 200K downloads in its first year, with a 92% activation rate and a 4.8-star app store rating; employed tactics including segmented targeting, email automations, triggered journeys, content marketing, and paid search and social media.

Education

• University of California, Berkeley

  BA, Sociology, Peace and Conflict Studies

  2006 — 2010

Skills

• Analysis
• Grant Writing
• Leadership
• Public Speaking
• Market Research
• Marketing
• Google Analytics
• Exacttarget
• Management
• SEO
• Non-Profits
• Salesforce.com
• Event Management
• Leadership Development
• Project Management
• Social Media
• Event Planning
• Community Outreach
• Nonprofits
• Product Management
• Fundraising
• Training