Grace Naomi Christina Girsang
Head of Public Relations @Siloam Hospitals Group
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WORK HISTORY
Head of Public Relations @Siloam Hospitals Group
Head of Public Relations at Siloam International Hospitals, leading integrated communication strategy across 41 hospital units and 75 siloam clinics nationwide.Driving brand reputation and visibility through strategic PR, media relations, and high-impact campaigns, while ensuring consistent messaging across a complex healthcare network. Actively building and managing relationships with national media, partners, and executive stakeholders.Initiated and scaled key programs including earned KOL strategy and Doctor’s Influencer Community to strengthen organic reach, credibility, and thought leadership in healthcare.Overseeing press releases, media engagement, and performance tracking, while collaborating closely with Marketing and Leadership to position Siloam as a leading healthcare provider in Indonesia.
EDUCATION
University of Indonesia
Bachelor's degree
ABOUT GRACE NAOMI CHRISTINA GIRSANG
I currently lead Public Relations at the Head Office of Siloam International Hospitals, overseeing communications across a nationwide network of 41 hospital units and 75 clinics in a highly complex and regulated environment. My focus is not just on visibility, but on building and protecting trust at scale. I work closely with leadership to ensure that what we communicate reflects both the reality of our operations and the expectations of the public. My background across brand and marketing communications has shaped how I approach communication more holistically not just as messaging, but as a strategic function that connects business priorities, audience perception, and long term reputation. Over time, I’ve found that strong communication is less about saying more, and more about saying the right things, at the right time, in the right way especially in industries where one message can significantly impact perception. I’m particularly interested in how communication across PR, brand, and marketing can be aligned to shape perception, strengthen reputation, and build long term impact.
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