Grace Cleary
Program Manager: Global Digital Marketing
- Role
- Global Digital Marketing Program Manager at CNH
- Location
- Sioux Falls, SD, US
- LinkedIn followers
- 500 followers
About Grace Cleary
Data and people oriented, I thrive most when collaborating with others to provide…
Experience
Global Digital Marketing Program Manager
Aug 2022 — Present
Manage 60+ websites across 19 countries, orchestrating cross-functional teams to deliver high-performing B2B and B2C digital experiences.•Define and monitor website performance KPIs using Google Analytics, aligning stakeholders on success metrics and driving measurable business outcomes.•Develop and execute data-driven digital marketing strategies to strengthen SEO, boost conversion rates, generate qualified leads, and enhance customer engagement.• Direct CRM and marketing automation integrations across Sitecore, Content Hub, Salesforce, Dynamics 365, and Marketo to enable seamless data flow and campaign execution.•Oversee agency and vendor partnerships, ensuring delivery of high-quality work on time, within budget, and aligned with global digital strategy.•Design and implement digital customer journey strategies for campaigns, product launches, and websites, leveraging paid media, press, landing pages, CRM, and automation tools to drive conversions and loyalty.•Build website enhancement roadmaps in collaboration with UI/UX and development teams, improving usability, engagement, and overall customer experience.
Education
University of Colorado Boulder
Bachelor's Degree, Finance and Socially Responsible Enterprise
2011 — 2015
FGV - Fundação Getulio Vargas
International Program in Management
2014 — 2014
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