Grace Bello
Head of Content Strategy @Arity
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WORK HISTORY
Head of Content Strategy @Arity
Head of content strategy and editor-in-chief of Arity (an Allstate company), a B2B mobility data and analytics company. Responsibilities include content strategy, content planning, cross-collaboration, leadership, change management, content governance, marketing process improvement, brand marketing, longform content creation, and design thinking workshops.
EDUCATION
University of California, Berkeley
Bachelor’s Degree, English, literature and creative writing
Columbia University
Master’s Degree, Strategic Communications
SKILLS
ABOUT GRACE BELLO
Insightful and collaborative B2B content marketing leader and systems thinker. I have brought Fortune 100 brands to life in creative and differentiated ways. I bring clarity and processes to multidisciplinary teams, coaching them to deliver more creatively, efficiently, and effectively. I partner with team leads to co-create effective and inspiring digital content strategies that drive awareness and consideration for brands. In short, I work as an editor-in-chief to guide and scale storytelling and content production to help brands connect with their target audiences.My clients have included: IBM, Johnson & Johnson, Aetna (a CVS Health company). I now lead content strategy at Arity, an Allstate company.I earned an M.S. in Strategic Communications at Columbia University and a B.A. in English writing and literature from the University of California at Berkeley.Get in touch: gb2505 [at] columbia [dot] edu
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