Grace Mistry
Head of B2b Advertising and Personal Wealth @BMO
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WORK HISTORY
Head of B2b Advertising and Personal Wealth @BMO
Oversee strategy and execution of advertising to drive brand awareness, engagement and acquisition for Capital Markets, NA Commercial Banking, Global Asset Management and Retail Investments. • Drive targeted, digital-first B2B advertising that consistently exceeds KPIs & industry benchmarks YOY. • Led creation of a differentiated B2B master branding platform for advertising, content, events, PR advertising to ensure unified look, feel, tone and voice that drives creative efficiency and cost effectiveness. • Centre of excellence strategic partner to all Coverage and Content marketing teams and effectively manage creative and media agencies. • Manage multi-million dollar budget. • Deliver award-winning marketing campaigns: 9 international awards won YTD for three campaigns in 2021 and 10 international & 2 domestic awards won in 2020 for four campaigns.
EDUCATION
Western University
B.Sc., Geography, Environmental & Resources Management
SKILLS
ABOUT GRACE MISTRY
Responsible for the strategic planning, development and execution of all advertising…
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