Grace Zayas
Associate Director of Analytics and Insights
- Role
- Associate Director of Analytics at Horizon Media
- Location
- Poughkeepsie, NY, US
- LinkedIn followers
- 500 followers
About Grace Zayas
Analytical, strategic leader with 10+ years of experience driving multi-channel data…
Experience
Associate Director of Analytics
Nov 2023 — Present
Account: NFL - Digital/Linear TV MediaBuilding approaches and infrastructures for digital analytics on existing clients as well as provide measurement guidance on all new business pitches. Helping build the junior team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.Working closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.Rebuilt Season 2024 reporting in ever-changing environment, while developing and maintaining complex analytic plans to deliver on client expectations.Implemented \"Audience Journey\" analysis to provide the client the opportunity to understand consumer linear tv exposures and tune-in performance and Digital media exposures - ultimately capturing consumers who were exposed to a tv ad, digital ad, or both, before tuning into a live game. Peel through the layers of reported data, and deliver analysis and insight in a constructive and concise manner to both internal and external stakeholders.Strategically planned and implemented automated, same-day data delivery performance dashboards for flash-reporting
Education
Quinnipiac University
Bachelor of Arts (B.A.)
2010 — 2014
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