Grace Wu
Global Marketing & Brand Storytelling | Data-Driven Campaign Strategy | Social-First Content & Creative Production
- Role
- Business Account Executive at Spectrum
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Grace Wu
Creative marketing professional with global experience across New York, London, and Taipei, delivering campaigns that merge creative vision with measurable results. Skilled in social-first strategies, concept development, and brand identity, I have driven measurable engagement, including a 692% increase in Instagram reach and closing 20+ property deals in one month.My work spans real estate, advertising, and entertainment, collaborating with brands such as Mercedes-Benz, KYMCO Motorcycles, FamilyMart, Samsung, British Airways, and Netflix’s Three-Body Problem. I specialize in translating research and audience insights into compelling campaigns that resonate, inspire, and deliver ROI.
Experience
Business Account Executive
Dec 2025 — Present
Education
Taipei Wego Private Senior High School
High School Diploma
University of the Arts London
Bachelor of Arts - BA, Media Communications
New York University
Master of Arts - MA, Communication and Media Studies
Penn State University
Bachelor's degree, Communications
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