Grace Vaccaro
Digital Marketing Manager at Capstone Financial Group AIC
- Role
- Digital Marketing Manager at Capstone Financial Group - Aic
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Grace Vaccaro
Creative director, digital marketer + photographer helping brands and people tell…
Experience
Digital Marketing Manager
Capstone Financial Group - Aic
Oct 2024 — Present · Sacramento, CA, US
Lead rebranding initiatives and create marketing materials across email, LinkedIn, newsletters, and magazines, ensuring alignment with brand identity and compliance standards using Redtail, FMG Suite and Broadridge Advisor Solutions.Redesign and standardize marketing materials across agency, enhancing brand visibility and ensuring consistency for all agents.Design and manage a segmented email marketing campaigns, tailoring communications by client tier to strengthen engagement and retention.Launched company website, increasing referral rate by ~3,500%(from ~1 annually to 6 within two months), establishing a new client acquisition channel.Plan and execute corporate events for groups ranging from 5 to 50+, managing budgets, accommodations, meals, activities, and business meetings while serving as liaison between the CEO and partner organizations.
Education
California Baptist University
Bachelor of Arts - BA, Public Relations and New Media
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