Grace Sullivan
Brand Manager @Sfu Venturelabs
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WORK HISTORY
Brand Manager @Sfu Venturelabs
Vancouver, BC, CA
I lead the Marketing PowerUp program, a strategic, member-exclusive initiative that empowers startup founders to refine their messaging, strengthen brand strategy, and connect with their audiences — while driving measurable organizational impact.Partner with founders to craft compelling stories, design marketing campaigns, and translate vision into actionable growth strategies.Provide strategic marketing leadership, combining data insights, storytelling, and brand expertise to solve complex challenges.Shape program strategy and organizational alignment, ensuring Marketing PowerUp initiatives advance VentureLabs’ and Perago’s broader goals.Mentor and guide participants on brand positioning, copywriting, and go-to-market execution, fostering both confidence and capability.Collaborate across teams and external stakeholders to amplify program visibility, engagement, and outcomes.Drive long-term impact, positioning the program and the organization for sustained growth and success.
EDUCATION
British Columbia Institute of Technology
Diploma, Broadcast and Online Journalism
University of Victoria
Bachelor of Arts (B.A.), Geography & Anthropology
ABOUT GRACE SULLIVAN
Strategic marketing leader with 8+ years of experience building brands, leading marketing programs, and delivering high-impact campaigns across technology, innovation, financial services, and nonprofit sectors.Experienced in advising founders, executives, and cross-functional teams on brand positioning, messaging strategy, and go-to-market execution. Known for translating complex ideas into compelling narratives that drive engagement, visibility, and growth.Combines storytelling expertise, data-informed marketing strategy, and stakeholder leadership to develop marketing initiatives that strengthen brand presence, support organizational goals, and accelerate venture growth.Outside of work, I love travelling, staying active, and practicing Spanish.
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