Grace Poulos

About Grace Poulos

I’m a Senior Research Lead focused on building decision-ready consumer intelligence in fast-moving, high-growth environments. As the sole Senior Research Lead in the U.S. at Bounce Insights, I lead at the intersection of strategy, methodology, and execution, setting the standard for how research is designed, interpreted, and activated across the business. Partnering with category-defining brands (LVMH, Google, The Coca-Cola Company, L’Oréal, KPMG, The Home Depot, & more), my research answers ambiguous, high-impact questions where clarity drives growth. My expertise spans advanced quantitative and qualitative methodologies — from segmentation, conjoint, MaxDiff, TURF, and pricing to concept and ad testing — but what differentiates my work is how intentionally those tools are applied. With a foundation in international relations and policy analysis, I approach consumer research with a systems-level mindset, accounting for social, political, and generational forces that shape behavior, particularly among Gen Z and Gen Alpha. I’m known for translating data into decision-grade insights that challenge assumptions, sharpen go-to-market strategy, and directly influence growth.

Experience

1. Senior Research Lead

   Bounce Insights

   Feb 2026 — Present · Dublin, IE

Education

• University of Tampa

  International and Cultural Relations, African Studies

  2016 — 2020