Grace Murphy

About Grace Murphy

As a marketing strategist, I’m driven by a genuine curiosity to understand how people think, feel, and make decisions surrounding brands. To put that to the test, I recently asked my closest friends (and a few unbiased coworkers) to describe me in one word. The top results?1. Passionate2. Hilarious3. Hardworking4. Curious5. Extremely Caring /\"Exceptionally empathetic\"(which is 2 words.)These qualities shape how I show up—in teams, in leadership roles, and in every project I take on.I earned my Bachelor\'s of Communications and Information Sciences (C & IS) in Advertising with a minor in Sales from The University of Alabama, where I graduated with academic honors and held multiple leadership positions across campus. Those experiences helped me uncover what truly fuels me: decoding consumer behavior and solving problems with creativity and empathy.I’m now pursuing my M.S. in Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, where I’m continuing to expand my skills in strategic creative solutions. My passion lies in merging strategy with impact to help brands make meaningful connections. I love learning from others, collaborating on big \"human truths\", and diving into the constantly evolving cultural world!And yes… I’ve been told I’m a pretty great “personality hire” Adobe Creative Type: The AlchemistArchetype: The Ruler

Experience

1. Marketing Consultant

   Advanced Degree Consulting Alliance Northwestern

   Feb 2026 — Present · Chicago, IL, US

   Advise a mission-driven startup on go-to-market strategy, audience education, and community engagement for a non-profit client- Analyze target segments (students, alumni, nonprofit, and social-impact communities) to identify early customers and micro-investors- Develop strategic messaging frameworks to communicate community ownership, crowdfunding participation, and a 5% charitable give-back model- Map the angel, impact VC, and ESG investment landscape to identify aligned institutional capital partners- Support development of investor positioning and prioritized outreach strategy to accelerate mission-aligned funding.

Education

• The Woodlands High School

  High School Diploma

• The University of Alabama

  Bachelor of Communication and Information Sciences , Advertising

  2021

• Northwestern University

  Master of Science - MS, Integrated Marketing Communications