Grâce Koucka
Chef De Projet Retail Marketing @Samsung Electronics
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WORK HISTORY
Chef De Projet Retail Marketing @Samsung Electronics
Ville de Paris, FR
Lancements de produits 360- Participation aux briefs créatifs et opérationnels de l\'agence dans le cadre des lancements- Gestion des différents outils de suivi de projet (forecasts, commandes, livraisons, process internes)- Développement de la stratégie d\'événementialisation des lancements et suivi des réalisations (kit vendeurs, POPlancement, pop-ups.)Gestion de Comptes Stratégiques - Responsable lancements Bouygues et SFR, point de contact principal, coordination projets.Projets merchandising adhoc - Suivi des projets adhoc par client (refonte mobilier, refonte concept client, ouvertures ou refonte shop-in-shop.)- Gestion et suivi des outils digitaux dans les points de vente (relai promotions, mises à jour.)- Veille concurrentielle : visites terrain
EDUCATION
KEDGE Business School
Programme grande école, Économie
IUT de Paris - Rives de Seine
Licence professionnelle, Opérations de marketing sur des produits spéciaux
ISG Luxury Program
MBA spécialisé, Marketing
ABOUT GRÂCE KOUCKA
Hello everyone, My name is Grâce Koucka, and I\'m delighted to find you here on LinkedIn. Today, I\'d like to share with you my passion for marketing and the world of luxury. I\'m currently doing a Master 1 in Marketing and luxury brands at IDG luxury Paris. I\'m doing a work-study program at Galerie Diurne, and this work experience is enabling me to put my theoretical knowledge into practice and discover the inner workings of the luxury industry. At Galerie Diurne, I get to work on various projects linked to the promotion of luxury brands. In particular, I\'ve been involved in creating advertising campaigns, organizing exclusive events and managing relations with high-end customers. This experience has enabled me to develop my skills in marketing, communications and project management. I\'m also passionate about the luxury sector and am constantly on the lookout for the latest trends and innovations. I like to study consumer behavior and understand what makes them choose one luxury brand over another. My aim is to bring added value to the brands I work with by proposing creative and adapted marketing strategies. I\'m convinced that success in this sector requires solid marketing expertise, combined with an undeniable passion for high-end products and services. My goal is to develop a successful career in the luxury industry, contributing to prestigious brands and meeting the exciting challenges of this constantly evolving sector. Please do not hesitate to contact me if you would like to know more about my career path or if you have any professional opportunities to share. I\'m open to new encounters and rewarding collaborations. I look forward to hearing from you, Grâce Koucka.
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