Grace Kelleher

Strategist @Yardnyc

New York, NY, US

Drive strategic development for marketing campaigns and foundational brand building projects across categories. Evaluate work and provide feedback to internal creative team, tracking process against client KPIs and deliverables. Conduct extensive qualitative research, including stakeholder interviews, focus groups, ethnographies, and desktop research, and create thorough reports synthesizing findings. Analyze third party quantitative data, and utilize insights from both qual and quant research in strategic approaches that drive audience engagement and business growth. Create comprehensive social media rollout plans, with overall strategic approach, content planning, notional social copy, and channel and influencer approaches. Optimize content for multiple audiences, channels, and contexts. Identify new opportunities for agency partners, and lead strategic thinking for RFPs & new business proposals. Author white papers and op-eds on cultural trends and marketing insights. ACCOUNTS: Amazon, Athleta, Bluemercury, Clorox, Hanna Andersson, J.Crew Kizik, Madewell, Marantz, Saks Off Fifth, United States Tennis Association (USTA).

Claremont McKenna College

Bachelor of Arts - BA, Literature & Philosophy (Honors)