Grace Hsu

AVP, Marketing Operations & Communications @Candela Medical

Irvine, CA, US

Define, implement, and train teams on core marketing workflows and scalable processes• Facilitate annual planning process working with Finance and brand owners to allocate budget and qualified lead targets to support strategic brand plans• Create methodology and sample dashboards to track marketing KPIs across channels, segments, and campaigns to guide performance and resource optimization• Integrated Campaign Asset Development: Lead cross-functional development and deployment of multi-channel asset creation—including copy, design, and video—for use across email, web, social, and events• Product Launch Enablement: Oversee development and coordination of sales and marketing materials to support product lifecycle, working closely with GBU, commercial, and IT teams. Support global rollouts• Standardized Asset Development: Create and maintain a portfolio of brand-aligned materials including HCP-facing tools, clinical marketing content, patient-facing/practice marketing materials, and event marketing• Support brand and corporate stakeholders on NPIs, brand campaigns, messaging through timely delivered and effectively executed strategic communication plans • Build and manage an efficient and transparent process for Marketing Material development and MLR compliance through stages of creation, approval, document control, distribution and production• Oversee use of CMS, sales and marketing materials repository, including global asset visibility, localization, asset adaptation for international markets

University of California, Berkeley

Bachelor of Arts, Integrative Biology