Grace Hong
VP | Experiential Brand Strategy & Cultural Storytelling
- Role
- Vice President at Burson
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Grace Hong
Currently a VP within Burson\'s Consumer/Brand practice, Grace Hong is the secret sauce behind standout PR campaigns, blending consumer insights with strategic storytelling to create memorable brand moments. With over a decade of experience, she specializes in building campaigns that combine earned media, cultural storytelling and experiential activations, helping brands show up in ways that feel timely, relevant and worth talking about.She is particularly known for producing high-impact experiential moments that bring brand stories to life. Grace has led premium partnerships, brand launches into new product categories and culturally anchored activations designed to engage media, creators and consumers in meaningful ways.Before joining Burson, she led successful PR campaigns for global and domestic brands in fashion and hospitality, including Dr. Martens, TUMI, Sam Edelman, Alo Yoga and the luxury tourism marketing for The City of Newport Beach.Her work has earned recognition in leading publications such as Forbes, TIME, Vogue, Conde Nast Traveler, and The New York Times, with her campaigns garnering accolades from prestigious organizations including HSMAI, Public Relations Society of America and The Telly Awards.
Experience
Vice President
May 2025 — Present
Education
California State Polytechnic University-Pomona
Bachelor of Science (B.S.)
Skills
- Fashion
- Event Planning
- Photoshop
- Visual Merchandising
- Leadership
- Market Research
- Hootsuite
- Microsoft Office
- Customer Service
- Social Media
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