Grace Halla
Marketing Manager @Verano
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WORK HISTORY
Marketing Manager @Verano
As Marketing Manager at Verano, I play a key role in supporting our dispensary brand, Zen Leaf, with a focus on the North region. In this role, I develop and execute retail promotional strategy and communications campaigns that align with broader marketing initiatives to drive customer retention and revenue growth. By collaborating across teams, I ensure that our efforts are cohesive, impactful, and deliver measurable results.
EDUCATION
Akimbo
Certificate of Graduation
North Central College
Bachelor of Arts - BA
ABOUT GRACE HALLA
Hi, I\'m Grace, a marketing leader bursting with energy, ideas, and fearlessness. I see myself as a dual thinker, seamlessly navigating both analytical and creative challenges. Whether unraveling insights and building processes or crafting compelling brand narratives and communications, I find equal joy and energy in each endeavor with my team.Throughout my career I have been the architect of a multitude of transformative marketing experiences. From building brands and integrated communications across a multitude of customer profiles and segments, to supporting influencer programs, retail locations, and innovation research, my journey has extended beyond conventional boundaries. As a culture curator, I’ve helped guide team growth across all of my roles. I’ve also initiated culture and events committees to celebrate in-person and remote team building, curating numerous employee-engaging events, fostering an environment where curiosity was always welcome, and team members felt seen and valued.I thrive in environments where curiosity and innovation are championed and am driven to contribute to not only meaningful global impact, but also meaningful impact for each unique client, customer, end user, and fellow teammate. Let\'s connect and chat all things marketing strategy, brand, and work/life harmony!
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