Grace Guilbert
Media Director | Strategy, Planning and Activation
- Role
- Director, Experience Planning at Hearts & Science
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Grace Guilbert
I thrive at the intersection of media strategy and digital activation with almost 9 years of experience working across both disciplines. If you\'re looking for someone who can level up media strategy and communicate how it drives business impact to senior leadership and then turn around and ensure tactical plans deliver to that strategy, I am that person. I love grounding in data but also know a human touch is needed to tell the full story. I will always advocate for experimentation because what worked yesterday will not always work tomorrow. I\'m known for my positive attitude and people-first mentality. One of the joys of employment is investing in team members and getting to watch them grow. My values are respect, communication, resilience, and integrity.
Experience
Director, Experience Planning
Jun 2025 — Present · Charlotte, NC, US
Serve as main POC across accounts for both external and internal parties including leadership, operations, and communications teams-Deep understanding of client needs and goals to make strategic recommendations and decisions across lines of business including retail, D2C, B2B - Lead cross-disciplinary teams such as channel activation, data ops, and marketing science to place and optimize media
Education
The University of Georgia - Honors College
Bachelor's Degree, Advertising
2013 — 2017
The Hockaday School
High School
1999 — 2013
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