Grace Fertenbaugh

About Grace Fertenbaugh

Data Enthusiast & Efficiency SeekerDiSC: C styleAfter graduating from Robert Morris University with a B.A. in Economics and a minor in Mathematics I found a passion for data visualization, storytelling, and answering the burning question \"Why does that matter to me?\" with relevant and actionable insights. I am committed to constantly learning new data tools and tech, creating efficiencies that benefit all, and contributing to a data-centric business culture.

Experience

1. Senior Data Analyst

   Ogilvy

   May 2024 — Present

   In this role I have utilized a variety of advanced analytics techniques to extract and interpret insights from large, complex data sets, providing actionable recommendations to guide strategy decisions. Additionally, I have led cross-functional collaborations with strategy, media, and creative teams to align data with business objectives, including audience segmentation, brand tracking, and campaign performance analysis. In this position, I have produced clear, data-driven narratives to support decision-making and drive brand success, while managing dashboards, reporting, and data governance. Expertise with social intelligence tools, dashboarding tools, as well as understanding of social KPIs and campaign measurement. Skilled in delivering insights to diverse audiences, from management to clients, in a clear and compelling way.

Education

• Robert Morris University

  Bachelor's degree, Economics

  2017 — 2021