Grace Feinstein

Paid Social Coordinator @The Goat Agency

Plan, execute, and optimize paid social campaigns across Meta and TikTok, including traffic, awareness, conversion, and app install objectives for clients including Calvin Klein, Jose Cuervo, Alibaba, Circle-K, and Fever Tree. · Collaborate cross-functionally with campaign and account management teams, ensuring timelines, content approvals, and budget alignment are maintained.· Deliver and present post-campaign analysis, identifying high-performing creatives, cost efficiencies, and actionable learnings for future campaigns.· Ensure full campaign readiness, from budget allocation and access approvals to content QA and go-live checks.· Monitor live campaign performance and pacing, using key cost metrics to make timely optimizations and drive performance.· Proactively stay up to date with platform trends and internal process updates, contributing to team learnings and best practices.· Build and implement influencer-led paid strategies, guiding influencers through access setup and campaign onboarding processes.· Attend client facing calls to share campaign performance updates, answer questions, and suggest optimizations.