Grace Em Gerrity
Adjunct Professor @State University Of New York At Fredonia
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WORK HISTORY
Adjunct Professor @State University Of New York At Fredonia
Adjunct Faculty Honored - 2014-15 SUNY Chancellor\'s Award for Excellence in Adjunct TeachingI have been teaching in the Department of Business Administration at Fredonia for over 20 years, including courses in Marketing Foundations, Business Communications and Introduction to Marketing. Much has changed since I began my journey at SUNY Fredonia and I learn as much from my students as I hope they learn from me. In the end it is about inspiring and being inspired that keeps me moving forward and striving to learn more.
EDUCATION
Hofstra University
MBA, Marketing
State University of New York at Fredonia
B.S., Major: Communications, Minor: Business
SKILLS
ABOUT GRACE EM GERRITY
I have dedicated my career as a Marketing Executive to transforming visions into reality, driving innovation. and leading global marketing strategies that position companies as industry pioneers. Known for hands-on leadership and data-driven approaches, I\'ve orchestrated numerous initiatives that not only bolster revenue but also streamline expenses effectively. I thrive in shaping cross-functional teams surpassing expectations, and amplifying customer experiences to reflect innovation and uniqueness within their respective industries.In my current role as Vice President of Marketing and Communications at Ivoclar, I steer the marketing vision amidst significant transitional periods, leveraging marketing intelligence to drive strategies that fuel product utilization and market share. Leading a dynamic team of experts, I\'ve engineered a 200% year-over-year increase in product sales by implementing data -based marketing strategies across diverse channels like social media, SEO, email, and e-commerce. My efforts have also propelled Ivoclar\'s market share from 7% to a remarkable 82% through innovative product launches, including the pioneering emax all-ceramic esthetic solution.
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