Grace Beal

About Grace Beal

Over the course of my dynamic career spanning an array of industries, I’ve discovered my niche at the exciting intersection of event operations and experiential marketing. Combining my ability to execute effective logistical plans with a zeal for establishing partnerships, I create unforgettable, immersive experiences for our audience, forming meaningful connections and spearheading initiatives that drive brand awareness.

Experience

1. Local Marketing Specialist

   Baltimore Banner

   Jan 2023 — Present · Baltimore, MD, US

   Responsible for the management, coordination and development of corporate and community partnerships (ATLAS, Baltimore Ravens, CFG Bank Arena, etc.) throughout Downtown Baltimore and surrounding counties. • Spearhead grassroot initiatives and guerrilla marketing strategies through 50+ identified community events, foster relationships and serve as the liaison between the community and The Baltimore Banner. • Lead internal efforts with site planning, vendor management, operational logistics, and overall event management. Experience with budget oversight, working directly with The Banner’s finance department to submit all community event expenses. • Manage venue selection, identify trade opportunities, monitor stakeholder approval, and negotiate contract agreements. • Direct supervision of event staff personnel and third-party vendors, develop immersive training program including best practices for brand awareness, conflict resolution, performance management and incentive program. • Develop standard operating procedures (30-60-90-day plan), day-of-checklist, operational event timeline, and training manual for each event. • Demonstrate ability to be creative finding proactive solutions to complications, vendor set-up/break-down delays, and guest situations before and/or after they arise with no supervision. • Guarantee on-site/remote supervision and execution of event operations including event oversight, resource coordination, vendor management, etc. • Demonstrate leadership and personnel management experience with the ability to coach, mentor and motivate a diverse team. Encourage proactive solutions to internal/external conflict resolution. • Establish method of on-site data collection, measuring audience variables and compiling first-party data. • Develop customer life-cycle campaign to nurture audience to become subscribers, boosting sales conversion rate. • Responsible for developing and circulating event recap notes for internal collaboration efforts.

Education

• St. Timothy's School

  The International Baccalaureate Diploma, The International Baccalaureate Program

  2007 — 2011

• High Point University

  Bachelor’s Degree, Communication Journalism

  2011 — 2015