Grace Dougherty

About Grace Dougherty

As a senior at Elizabethtown College majoring in Marketing with a minor in Graphic Design, I’m passionate about crafting creative strategies that drive engagement and deliver results. My academic and professional experiences have honed my skills in digital marketing, content creation, and strategic planning. Currently, I serve as a Marketing Coordinator for Elizabethtown College’s Office of Student Activities, where I develop marketing plans and social media schedules that enhance campus engagement. Previously, I interned at Cargas Systems, where I created high-traffic blog content, conducted market research to evaluate ROI, and successfully navigated major Google algorithm changes to boost search rankings. I am actively seeking full-time opportunities in marketing where I can contribute my skills and continue to grow as a professional. View my portfolio here: https://gracegmd131.wixsite.com/grace-dougherty-po-1

Experience

1. Marketing and Customer Service Coordinator

   Adelphia Seafood

   May 2025 — Present · Reading, PA, US

   As the sole marketing professional at Adelphia Seafood, I led and executed all brand communication efforts across digital, print, and in-person channels. My role blended strategic marketing with hands-on customer engagement, ensuring consistent brand visibility and customer satisfaction.Key Responsibilities & Achievements- Spearheaded weekly advertising campaigns across social media, email marketing, and in-store signage to promote specials and seasonal offerings- Designed and launched targeted email campaigns using, including A/B testing strategies to optimize engagement and retention- Managed the planning, promotion, and execution of company events enhancing community engagement and brand loyalty- Played a key role in launching Adelphia’s new website and continue to oversee its ongoing management, leveraging WordPress to maintain timely updates and ensure an intuitive, user-friendly experience- Produced multimedia content including video storytelling, photography, and graphic design to support digital marketing efforts and in-store displays- Collaborated on traditional media campaigns, including billboard and radio advertising, to expand regional brand awareness- Served as the primary point of contact for customer service inquiries, resolving issues efficiently and maintaining high satisfaction levels- Coordinated with internal teams to ensure accurate communication and fulfillment of customer orders.