Grace Gladue
- Role
- Senior Product Marketing Manager at Altium®
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Grace Gladue
Things are more memorable when it is in a story. With my unique mix of qualities, my…
Experience
Senior Product Marketing Manager
Aug 2022 — Present
Build and execute a go-to-market strategy that positions Altium 365 as the platform where the world designs electronics • Work closely with the product management team to develop, maintain and execute on the content plan aligned with our product road-map • Deliver creative messaging that clearly articulates and reinforces Altium 365 unique differentiation on the market, drives customer acquisition and adoption of the platform as a whole and specific functional areas • Produce compelling content including case studies, videos, web and email copy, white papers, demos, and more • Collaborate with the sales and marketing teams to ensure the right content makes it to the right segments and personas via the right channels • Work with data analysts to develop content performance KPIs, proactively identify what content and topics have the biggest impact on adoption, and adjust content plans accordingly
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