Grace Baxter
Associate Account Marketing Manager at Certified Angus Beef®️ brand
- Role
- Associate Account Marketing Manager at Certified Angus Beef
- Location
- Wooster, OH, US
- LinkedIn followers
- 500 followers
About Grace Baxter
Marketing Professional pursuing a career in merchandizing premium, branded-beef products for both retail and foodservice partners.
Experience
Associate Account Marketing Manager
Jun 2023 — Present · Wooster, OH, US
Strategized with protein specialists and business development managers on promotions, educational opportunities, product assortment and marketing resources to grow sales for each site in designated regions• Graduated Certified Angus Beef Master of Brand Advantages training to educate partners on brand promise for products to be the best sourced, best tasting, and best selling• Executed trainings for sales representatives on product’s 10 science-based specifications and how to sell story to customers• Developed general session and rotation breakout content on how to prevent downgrading quality for Foodservice Leaders’ Summit• Collaborated with internal team to design and produce marketing pieces to display in partner establishments such as kitchen hood wraps, wall clings, canvases and pull-up banners• Partnered with sales marketing team to create content for foodservice breakout session for Annual Conference• Presented store trainings for meat department managers and store leaders on point of sale marketing and differences between commodity ground beef and Certified Angus Beef ground beef• Engaged with store leadership to strategize brand training, marketing tools, and product variety needed to drive sales growth for each store or chain in designated regions• Hosted Top 5 retail partner leadership at Culinary Center to further develop working relationship and educate about opportunities positioning product and marketing in their stores• Coordinated branded merchandise giveaway providing assets and direction to marketing team of a Top 5 retailer• Assisted planning and execution of holiday virtual influencer event focused on driving sales of strip roasts and grilling influencer event to increases sales of ground beef brick packs• Represented company as an attendee at 2023 Young Cattlemen’s Conference for Ohio Cattleman’s Association to gain further training in agricultural advocacy
Education
Oklahoma State University
Master of Science - MS
2021 — 2023
Texas Tech University
Bachelor of Science - BS
2019 — 2021
Blinn College
Associate of Science - AS
2017 — 2019
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