Praveen Gp

About Praveen Gp

Currently serving as SVP Product Marketing at TrueReach AI, the world\'s first autonomous software development platform that fundamentally transforms how enterprise software is built. At TrueReach AI, I\'m driving the go-to-market strategy for our AI-led platform where the system orchestrates the entire SDLC autonomously—from requirements to deployment—while developers focus on strategic decisions rather than routine coding. We\'re currently in private beta, helping forward-thinking tech teams experience true autonomous development.As the Global Head of Marketing at Brilyant IT Solutions, I lead a dynamic team across India, the USA, and UAE, driving growth through AI and data-driven marketing strategies.Before Brilyant, I served as the Head of Marketing at Blowhorn, where I built and managed a high-performing team from scratch. I successfully rebranded Blowhorn as a thought leader in last-mile logistics, securing national PR coverage and doubling our lead funnel. My GTM strategy slashed customer acquisition costs by 30%, and my SEO initiatives achieved top rankings for 50+ target keywords.At ANAROCK’s ANACITY, I developed a unified marketing strategy that increased brand recognition and organic website traffic by 50% in six months. My efforts led to a 27% improvement in sales conversion and the successful onboarding of premium brands. Additionally, I grew the Airport cab service from inception to the third-largest in Bangalore within three months.Earlier in my career at the Indian Political Action Committee (I-PAC), I led digital campaigns that contributed to a state election victory. I managed a significant awareness campaign for Special Category Status in Andhra Pradesh, gathering 350K signatures across 2,491 villages. My targeted marketing strategies played a crucial role in reaching millions of participants and securing endorsements from over 300 celebrities.I am passionate about leveraging AI and performance marketing to create impactful campaigns that resonate with target audiences and drive business growth.

Experience

1. SVP Product Marketing

   Truereach.Ai

   Oct 2024 — Present · Bengaluru, IN

   Reimagining software development by delivering custom solutions 10X faster using our GenAI platform. We help businesses to scale effortlessly with modular, easy-to-build solutions—reducing time and cost without compromising on quality.

Education

• College of Engineering, Guindy

  Bachelor of Technology - BTech, Information Technology

• Indian Institute of Management, Kozhikode

  Master of Business Administration (MBA)

  2014 — 2016

Skills

• Business Strategy
• Marketing
• Brand Development
• Advertising
• Business Development
• Promotion