Gianluca Pinto

Director of Revenue Management @Birra Peroni

Rome, IT

Responsible for the definition of commercial strategy for the 3Y strategic plan, commercial policy and promotional plan to drive top line performance for all channels as part of the integrated activity plan.Analyse market insights in order to set up pricing architecture, following the OBPCR logic, and trade terms evolution.Define the correct value chain for the NPDs and monitor Customers’ Trade Margin evolution and its levers.Active part of the international PRGM Community of Practice within Asahi Europe International.

Cranfield University

Master’s Degree, Air Transportation Management

Sapienza Università di Roma

Bachelor’s Degree, Business, Management, Marketing, and Related Support Services