Genaro Perez Diaz

About Genaro Perez Diaz

I’m a purpose-driven Chief Marketing Officer with over 25 years of experience transforming brands across the restaurant, telecommunications, healthcare, tech, and CPG industries. I specialize in building data-driven, insight-led marketing strategies that drive revenue growth, brand relevance, and long-term loyalty.My leadership blends strategic discipline and creative intuition—bridging brand strategy, digital transformation, and customer experience to deliver measurable impact. I’ve led omnichannel and AI-powered marketing initiatives, integrating media, CRM, and performance marketing to accelerate growth and optimize ROI.Throughout my career, I’ve overseen global and franchise systems, developing go-to-market strategies, multicultural campaigns, and turnaround plans that strengthen brand equity while improving operational and financial performance. My experience spans corporate and franchise organizations across multiple countries, giving me a holistic view of how marketing drives business outcomes.As a multicultural, bilingual (English/Spanish) marketing leader, I lead with empathy, data, and purpose—creating genuine connections between brands and the people they serve. Whether guiding a brand transformation, launching a new product platform, or uniting cross-functional teams, my mission remains constant: to build brands that perform, endure, and inspire.Specialties: Brand Strategy | Growth Marketing | Digital Transformation | Customer Experience (CX)| AI-Powered Marketing | Data & Analytics | Omnichannel Campaigns | Franchise Marketing | Multicultural Marketing | Telecom & Healthcare Marketing | Restaurant & CPG Strategy | Go-to-Market | Turnarounds | Team Leadership

Experience

1. Chief Marketing Officer

   Peter Piper Pizza

   Aug 2023 — Present · Phoenix, AZ, US

   Lead the full marketing, brand, and culinary strategy for Peter Piper Pizza, a family entertainment and restaurant brand with 110+ locations across the U.S. and Mexico. Oversee all aspects of brand transformation, digital innovation, and growth marketing to strengthen guest relevance and business performance.Drive digital transformation and AI-powered marketing, integrating CRM, loyalty (Paytronix), and data analytics to personalize engagement and improve customer retention.Lead omnichannel marketing and media strategy across paid, owned, and earned platforms — including digital, social, influencer, PR, and local restaurant marketing (LRM).Spearhead culinary innovation and menu strategy, introducing craveable new products, value bundles, and promotional platforms that increase traffic and average check.Expand brand reach through new concept development such as Peter Piper Express and next-generation pizzeria formats in high-growth and emerging markets.Oversee franchise and corporate alignment across markets, ensuring consistent brand positioning, guest experience, and profitability.Optimize marketing ROI and media efficiency, improving measurement frameworks and leveraging insights to guide investment decisions.Mentor and develop a high-performing, cross-functional team, fostering a culture of agility, creativity, and accountability.Champion multicultural and bilingual marketing initiatives, enhancing relevance among Hispanic family audiences across key markets.Key Skills: CMO Leadership • Restaurant Marketing • Franchise Strategy • Growth & Performance Marketing • Digital Transformation • AI-Powered Personalization • Omnichannel Media • Customer Experience (CX) • Culinary Innovation • Multicultural Marketing • Team Leadership

Education

• Tecnológico de Monterrey

  Bicultural High-School

• The London School of Economics and Political Science (LSE)

  Marketing Certificate

• Southern Methodist University

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2002 — 2005

• INSEAD

  Certificate, Telecommunications and Marketing Strategy

• Universidad Anáhuac

  Economics, Business & Marketing