Gregg Pastore

About Gregg Pastore

Accomplished Executive Director of Marketing boasting over two decades of experience in the dynamic sports industry. Specializing in formulating and implementing highly effective digital strategies. My primary objective is to captivate fans and deliver tangible business results.Proficient in digital project management, lifecycle marketing, and performance marketing, I exhibit expertise in harnessing first-party data to create personalized, one-on-one marketing experiences.Supported by a robust history of steering digital roadmaps, leading cross-functional teams, and refining user experiences, I consistently deliver top-notch digital projects. My passion is deeply ingrained in utilizing data analytics and insights to foster continuous improvement and optimize return on investment (ROI).I bring a strong understanding of user acquisition, engagement, and retention strategies, underpinned by a data-driven approach to ensure effective decision-making and optimal outcomes.

Experience

1. Executive Director of Marketing

   Buffalo Bills

   Mar 2025 — Present

Education

• Leadership Buffalo

  Class Experience, Class of 2015

• SUNY Brockport

  Bachelor of Science, Sports Management, Business Administration, Coaching

  1995 — 1999

Skills

• Integrated Marketing
• New Media
• Facebook
• Social Media
• Sports Marketing
• Public Relations
• Media Relations
• Sports
• Digital Marketing
• Online Marketing
• Digital Strategy
• Press Releases
• Digital Media
• Social Networking
• Social Media Marketing
• Email Marketing
• Football
• Web Content Management