Neeti Goyal

About Neeti Goyal

Business growth strategist and customer leader driving profitability and relevance at the intersection of marketing, digital, data, and technology. Proven ability to deliver sustainable growth through value-led sourcing, ROI-optimized marketing, and digital-first innovation.18 years of experience spanning customer acquisition, portfolio deepening, lifecycle engagement, full-funnel marketing, CX transformations, and brand communications. Most recently, delivered 2.5X business growth within 2 years by scaling e-commerce share, lowering CAC, and maximizing cross-sell revenue for a large scale business.Recognized for cross-functional leadership and adaptability, having steered digital growth strategy through regulatory shifts, COVID disruptions, and business mergers. Honored with the Citi CEO Award for contributions that created client impact and unlocked business value.Proven success across both B2C and B2B ecosystems, with a passion to deliver customer value and build future-ready businesses.

Experience

1. Vice President, Digital Acquisition

   Axis Bank

   Mar 2023 — Present · Mumbai, IN

   Spearheading digital marketing and sales for Cards business and third-party products like mutual funds & insurance. Focusing on new-to-bank acquisition and strategic portfolio penetration.2. Owning digital sales strategy and P&L. Optimizing customer acquisition costs while maximizing revenue and lifetime value.3. Driving comprehensive growth and engagement efforts including performance marketing, media planning, D2C, lifecycle wide integrated marketing, analytics, SEO and CRM marketing campaigns

Education

• MICA | The School of Ideas

  Post Graduate Certificate, Digital Marketing and Communication

• Institute of Management Technology, Ghaziabad

  MBA, Marketing and Operations

• SNDT

  B.Tech, Electrical, Electronics and Communications Engineering