Gowtham Popuri
Data Analyst | SQL, Python, Power BI | Marketing & Product Analytics | BigQuery, Snowflake | A/B Testing | Driving Revenue & Customer Insights
- Role
- Marketing Analyst E-commerce at The Home Depot
- Location
- Overland Park, KS, US
- LinkedIn followers
- 500 followers
Experience
Marketing Analyst E-commerce
Aug 2024 — Present · KS, US
Consolidated customer data from Adobe Analytics, CRM systems, and in-store POS into a unified dataset in BigQuery, using Python (pandas) to clean and standardize over 5M customer records, enabling more accurate audience segmentation. • Used SQL in BigQuery to segment customers by DIY/Pro status, project intent, purchase recency, and browsing patterns. These refined audience groups helped launch more relevant campaigns and contributed to a 15% lift in email CTR. • Mapped customer paths across the website, mobile app, and BOPIS workflows in Adobe Analytics, identifying navigation and checkout issues that contributed to a 20% reduction in cart abandonment after optimization. • Built a product recommendation engine in Python (scikit-learn) using purchase history and browsing behavior. Integrated model outputs into Adobe Target, enabling dynamic suggestions that increased AOV by 12% and boosted conversions by 8%.
Education
University of Central Missouri
Master's degree, Computer Technology/Computer Systems Technology
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