Gowri Shankar
Data & BI Analyst | SQL | Python | Power BI | Tableau | Advanced Excel | Turning Complex Data into Business Insights that Improve ROI & Reduce Reporting Time
- Role
- Data Analyst at Epsilon
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Gowri Shankar
I’m a Data Analyst passionate about turning complex data into actionable business…
Experience
Data Analyst
Aug 2024 — Present
Developed SQL scripts to extract and analyze customer transaction data from multiple sources, improving campaign response tracking across 120+ marketing campaigns.Built Excel models with Power Query and PivotTables to forecast campaign ROI, identifying $15K+ in optimization opportunities by adjusting targeting and budget allocations.Partnered with marketing teams to define KPI frameworks (conversion rate, customer retention, churn risk), aligning analytics with campaign objectives and enhancing decision-making.Designed Power BI dashboards with 10+ KPIs, enabling leadership to monitor cross-channel performance trends and cut reporting cycle times by 8 hours monthly.Ensured data accuracy for customer profiles and segmentation by implementing validation checks in SQL and Python, reducing campaign data discrepancies by 30%.
Education
SRM Institute of Science and Technology (SRMIST)
Bachelor's degree, Electronics and Communication Engineering
The University of Texas at Dallas
Master's degree, Computer Science
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