Gowri Sundararajan
Communication Officer @Unicef India
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WORK HISTORY
Communication Officer @Unicef India
Manage editorial content production plan including, planning, development, coordination, monitoring and execution for advocacy and public engagement with focus on content for website and digital media. Prepare monthly thematic social media content as per editorial and content production calendar for web and social media calendar of content themes and all upcoming coverage schedules.Identify, produce and support development of communication materials- multi-media, multi-lingual human-interest stories and audio visuals to be showcased on UNICEF and partner digital platforms in consultation with programme sections, state offices, government and partners.Support in successful implementation of integrated advocacy, fundraising, public engagement and brand strategies ensuring that key communication and advocacy campaigns and initiatives contribute to achieving the advocacy and communication objectives as per country office priorities.Lead multilingual content production, including translations of digital content into various vernacular languages by liaising with state offices and ensuring it’s being scheduled on digital channels to reach specific audiences. Conceptualize and produce audio visual content to support digital strategy, fundraising and supporter engagement. Produce compelling content to implement digital communication campaign strategies that magnify campaigns and reflect UNICEF’s brand.Develop and implement YouTube Strategy under the Digital Transformation Project (DTP). Liaise with photographers, film agencies, translation agencies, editors, volunteers to ensure effective fulfillment of assignments to amplify UNICEF’s India work. Support in developing training material, guidelines and orientation material on digital content and editorial management. Training of co-content creators, youth and community-based organizations in content generation.
EDUCATION
2004 Ethiraj College For Women (University of Madras)
MA
Ethiraj College For Women (University of Madras)
BA
SKILLS
ABOUT GOWRI SUNDARARAJAN
I am a strategic communication professional with over 20 years of experience in media and…
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