Gowri Shankar
Senior Analyst Campaign Manager
- Role
- Senior Analyst Campaign Manager at iOPEX Technologies
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
Experience
Senior Analyst Campaign Manager
Oct 2023 — Present · Chennai, IN
Responsible for creating and optimizing ad campaigns, executing insertion orders, trafficking creative assets, developing media plans and audience-targeting models, implementing DMPs, troubleshooting tagging issues, and ensuring quality assurance- Monitor and optimize campaign performance to ensure key KPIs are met- Analyze campaign trends and insights to present performance reports to internal and external stakeholders- Identify and troubleshoot campaign discrepancies, proactively escalating technical issues and sharing insights with product and engineering teams- Investigate and resolve campaign-related issues, including under-delivery, performance concerns, data discrepancies, fraud, brand safety risks, site tag implementation, creative errors, and third-party integrations- Working cross functionally in multiple pods and collaborate with AE/AM to help clients tailor the best ad targeting strategy / setup.
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