Gowon Snyder
Director, Paid Search Digital Media @L2T
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WORK HISTORY
Director, Paid Search Digital Media @L2T
Chicago, IL, US
Director of the Paid Search team. Responsible for directing lead generation strategies to help dealerships drive both online leads and in store visits. Expert on campaign execution tactics including Smart Bidding, Performance Max, Shopping Campaigns, Vehicle Ads, Display and Video. Recognized as a leader in the industry on Value Based Bidding (aka Smart Bidding). Have participated as guest speaker on Google Webinars and spoken at industry conferences. Developed advanced strategies to assist auto dealerships drive New Car sales, Used Car sales and Service Fixed Ops revenue.
EDUCATION
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing and Finance
Denison University
Bachelors, Economics, Mass Communication
Denison University
Bachelor of Arts - BA, Economics
Northwestern University - Kellogg School of Management
MBA, Marketing and Finance
Culver Military Academy
Diploma, Economics
SKILLS
ABOUT GOWON SNYDER
More than 10 years experience in Digital Marketing/PPC. Worked for top companies including Google Doubleclick• Deep channel experience in the following: Paid Search/PPC, Paid Social, Email Marketing, Mobile Marketing and overall digital marketing strategy. Have launched and optimized integrated digital campaigns• Email Marketing expertise including Marketing Automation on the following platforms: Hubspot, ExactTarget, Eloqua and Cheetahmail.• Expert knowledge of A/B testing and multivariate testing methodologies across various digital channels as well as post analysis for conversion rate increases, optimization and re-testing. • Executed digital marketing programs in both B2B and B2C across several different industries (financial services, retail, software and online education).• Mobile Marketing Manager experience. Have executed mobile campaigns utilizing sms/text messages, location based services (LBS) and mobile display ads• Platform Knowledge: Salesforce, Google Analytics, Google Tag Manager, Omniture My key skillset is thinking innovatively and outside the box. My ideal position is an entrepreneurial role within an organization that is trying something new to the world or even new to the respective company.
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