Govindaraj C

Role: Business Analyst at Amazon
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Govindaraj C

Business Analyst with 9+ years of experience in e-commerce analytics driving…

Experience

Business Analyst
Amazon
Jul 2020 — Present · Bengaluru, IN
Designed customer segmentation models based on purchase week, enabling personalized cashback and offers, driving 500 bps MoM uplift in orders.Built QuickSight dashboards for impressions, CTR, and add-to-cart rates; CTR improved from 5% → 6% within 2 months.Developed SQL-driven selection framework to prioritize ASINs per capler, automating pipelines and driving 2% traffic growth.Launched Amazon Fresh deal page targeting low-conversion high-view products with cashback campaigns, improving conversion efficiency.Created centralized ETL monitoring dashboard for 50+ jobs, enabling real-time alerts via Chime/email and one-click failure resolution.Improved Selection Score from 56% → 73% by analyzing sales velocity and inventory trends; removed low-efficiency ASINs to boost revenue potential.Built competitor price-match reports (Flipkart, BigBasket), improving price competitiveness from 95% → 98% for key ASINs.Automated 70% of monthly reporting using Python, saving 3–4 hours/day.Conducted competitive assortment analysis via Selenium across products & 7 PIN codes, identifying a 10% selection gap.Automated restaurant performance tracking (GMS, units, cancellations, returns), reducing cancellation rates from 4% → 2.5%.Developed SQL & Excel-based MFP reporting, improving program coverage from 55% → 75%, increasing order volume by 3%.Tools & Technologies: SQL, Python,Tableau, QuickSight, Selenium, Advanced Excel, ETL Monitoring.

Contact information

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Current company

Amazon

Software Development · 10K employees · 2127 7th Ave., Seattle, WA, 98109, US

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

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