Goutam Kumar
E Commerce Lead || Category Manager
- Role
- Category Manager Ecommerce Lead at Samsung Electronics
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Goutam Kumar
Category Manager and Ecommerce Lead at Samsung Electronics with over 15 years of diverse…
Experience
Category Manager Ecommerce Lead
Aug 2022 — Present · IN
E-commerce Strategy: Develop and execute the company\'s e-commerce strategy in alignment with overall business goals and objectives.• Sales and Revenue Growth: Drive online sales growth, revenue, and profitability through effective marketing strategies, product offerings, and customer engagement.• Team Management: Lead and manage a cross-functional team of e-commerce professionals, including digital marketers, merchandisers, and customer service representatives.• Website Management: Oversee the design, functionality, and content of e-commerce website, ensuring a user-friendly and visually appealing experience.• Product Management: Manage the online product catalogue, pricing, and inventory to ensure products are accurately listed, and stock levels are maintained.• Digital Marketing: Develop and implement digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising, to drive traffic and conversions.• Customer Experience: Focus on improving the overall online shopping experience, including customer service, checkout process, and post-purchase support.• Data Analysis: Utilize data and analytics to monitor website performance, customer behaviour, and sales trends, making data-driven decisions to optimize the e-commerce platform.• Budget Management: Develop and manage the e-commerce budget, allocating resources effectively to achieve business goals.• Market Research: Stay updated on industry trends, competitor activities, and emerging technologies to identify opportunities for growth and innovation.
Education
St. Xavier's College
B.A., Pol.Science
2000 — 2003
Carmel School
ICSE
1991 — 1998
ITM Group of Institutions
Master of Business Administration, Marketing
Skills
- Product Management
- Competitive Analysis
- Business Alliances
- New Business Development
- Sales Management
- Key Account Management
- Vendor Management
- Team Management
- Channel Sales
- Market Research
- Business Development
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