Gourav Giri
Meta Ads | Google Ads | SEM | PPC | SEO | SMM | App Store Optimization | E-commerce | ROAS Optimization | A/B Creative Testing | Funnel creation | LinkedIn Ad | Amazon ads | Add copy writing | WordPress | Excel | Shopify
- Role
- Digital Marketing Executive at IMS People Possible
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Gourav Giri
Results-driven professional with 5+ years of diverse experience spanning Digital…
Experience
Digital Marketing Executive
Jul 2024 — Present · Ahmedabad, IN
Digital Marketing Executive IMS nHance Spearheading digital marketing for a UK-based on-demand service app, with a focus on app growth, user acquisition, and hyperlocal campaign execution. Launched and managed high-converting Meta Ads and Google App campaigns, resulting in a sharp increase in app installs and engagement within the first 90 days. Strategized and implemented multiple campaigns with coupon codes, first-order offers, and festive promotions, boosting CTR and conversions significantly. Optimized campaigns through audience layering, geo-targeting, retargeting, and budget scaling based on ROAS. Closely collaborated with design and content teams to create scroll-stopping creatives and localized messaging tailored to UK Muslim audiences. Designed full-funnel strategies from awareness to conversion using Facebook, Instagram, Google UAC, and WhatsApp integration. Managed and analyzed performance using Google Analytics, Meta Ads Manager, and App analytics dashboards, providing weekly growth reports. Played a key role in setting up on-app SEO, Play Store/Apple Store optimization, and keyword research to improve visibility and installs. Created email flows, WhatsApp marketing flows, and push notification sequences to improve user retention and engagement. Constantly exploring and implementing AI tools (AdCreative.ai, Jasper) for ad copy, creative concepts, and automation. Stayed updated with ad policy changes, especially for food, apps, and UK compliance, ensuring all campaigns run smoothly under guidelines. Actively contributed to brand positioning and digital tone for a niche-only halal delivery app, promoting trust and community-driven messaging.Meta Ads | Google Ads | SEM | PPC | SEO | SMM | Ecommerce Marketing | App Store Optimization | ROAS Optimization | A/B Creative Testing | Funnel creation | LinkedIn Ads | Amazon ads | Add copy writing | WordPress | Excel | Shopify | ASO | Display Ads
Education
Acropolis Group of Institutions
Master of Business Administration - MBA, Marketing+Finance
2016 — 2019
Sanskar public high school
10th
2010 — 2011
Shri Gujrati Samaj Institute Of Professional Studies
Bachelor of Business Administration - BBA, Marketing+finance
2013 — 2016
Government higher secondary excellence school
12th, commerce+Maths
2012 — 2013
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