Parth S. Goswami
Sr. Digital Marketing Analyst | Performance & Insights
- Role
- Digital Marketing Strategist at Webatlantics Technologies
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Parth S. Goswami
I have been associating for more than 12 years in Digital Marketing, and carrying good…
Experience
Digital Marketing Strategist
Dec 2021 — Present · US
1.**Strategy Development**: Create comprehensive digital marketing strategies that align with business goals and target audience needs.2.**Content Creation**: Develop and manage content marketing efforts, including blogs, social media posts, videos, and other digital content.3.**SEO and SEM**: Implement and optimize SEO and search engine marketing (SEM) strategies to increase visibility and drive organic & paid traffic.4.**Social Media Management**: Manage social media profiles, create engaging content, and interact with followers to build brand awareness.5.**Email Marketing**: Design and execute email marketing campaigns to nurture leads & retain customers.6.**Analytics and Reporting**: Monitor & analyze digital marketing metrics using tools like GA4 to measure the effectiveness of campaigns & make data-driven decisions.7.**Paid Advertising**: Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media to drive targeted traffic & conversions.8.**Conversion Rate Optimization (CRO)**: Implement strategies to improve website & landing page conversion rates.9.**Marketing Automation**: Utilize marketing automation tools to streamline & enhance marketing efforts.10.**Brand Management**: Ensure consistent brand messaging & positioning across all digital channels.11.**Market Research**: Conduct market research to understand customer needs, preferences, trends, and adapt marketing strategies accordingly.12.**Budget Management**: Plan & manage the digital marketing budget to maximize ROI.13.**Customer Relationship Management**: Manage and analyze customer interactions and data throughout the customer lifecycle.14.**Collaboration**: Work closely with sales, product development, and other teams to ensure cohesive marketing strategies and campaigns.15.**Staying Updated**: Keep abreast of the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts.
Education
Porter Burchard Methodist Sr. Sec. School
Intermediate, Science with Biology
1997 — 2009
Porter Burchard Methodist Sr. Sec. School
Intermediate, Biology/Biological Sciences, General
1997 — 2009
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